Solar Art + BMG
Bringing an old school type business into the modern age.
About the Company
Overview
Solar Art is the leading window film installation service provider in California and Washington State. Their business model is to expand the company like no other in its industry. The vision was to do this by building the right team with the right culture and acquire independent window tint shops across the country. Each time learning from the knowledge and experience of the owner while bringing most of them along for the ride. With 60+ employees and plans to go across the country, Solar Art is growing at a rapid pace!
Goals
With how fast Solar Art is growing and how big of a company they are becoming, they needed help defining and executing on sound marketing strategies to both support and scale their business. One of their goals was to transform their site into a high-performing acquisition site that would present themselves as industry leaders. They also needed to increase their revenue produced from their digital leads. With scaling their digital presence, analyzing and managing their CPLs and CPAs became a very important KPI.
Before BMG
The window tinting business world is old and slow. Before BMG, Solar Art’s digital strategy was not much different from the local window tinter down the street. Their website was difficult to navigate and the pages were littered with keyword stuffing (not recommended). Their website was used to capture leads, however, their efforts were costly and not very effective.
BMGs Approach
As soon as BMG started working with Solar Art, we helped them identify their goals and define successful KPIs in order to contribute to their company growth and scale their digital marketing performances. We helped Solar Art by developing quarterly marketing strategies, solidifying their brand voice, tone and positioning, and by executing marketing initiatives around that. We optimized Solar Art’s ad campaigns and budget, implemented a content marketing strategy including blogs, case studies, and website pillar content. We also focused on adding new sources of revenue by targeting customer retention via email campaigns and by distributing content for their social media profiles.
Services Provided
Strategy
Software Automation
Content Marketing
Social Media Management
Branding
Reporting & Analytics
Design
The Results
20,000+ Monthly Site Visitors
90% AVG Increase in Lead Gen YOY
300% Increase in Site Traffic
-80% Decrease in CPL
$3M+ Sales Revenue from Digital Leads
-665% Decrease in CPA
“The team has transformed our digital marketing, branding and email campaigns in a way that has set our sales teams up for success.”
— Howard Wallace | CFO
“I know our business has grown at a much faster clip thanks to the contributions of BMG Marketing.”
— Howard Wallace | CFO
The Conclusion
With BMG leading its content marketing and SEO strategy, Solar Art’s overall website traffic grew from a handful of organic hits to more than 16,000 monthly visitors by mid-2020 and now 25,000 monthly visitors in 2021.
Through an extensive SEO strategy, rigorous topic research, and high-quality writing, BMG built a strong organic traffic engine to drive qualified search traffic to the Solar Arts website.
By focusing on creating content that educated its viewers and that demonstrated industry knowledge and expertise, BMG helped Solar Art attract their ideal customers, driving a significant number of blog-influenced conversions and revenue.
20,000+
Monthly Site Visitors
300%
Increase in Site Visitors
$3M+
Marketing Revenue
-665%
Decrease in CPA